About Us

Hey, Dearbhla here, the founder and owner of deedee clothing! This is the story behind how and why I started this organic, sustainable baby clothing brand.

The name "deedee" was given to me by my niece Sophia and it also corresponds to a baby's first words with repetition like "mama" or "dada".

I discovered there was a lack of high quality baby clothing for smaller babies when my little nephew was born. From this I researched what I could do to solve this problem; I got in touch with parents who were left disheartened leaving shops as they felt they were lacking in options of clothing to get for their smaller baby too. I didn't want to leave anybody behind.

From this, I created deedee Clothing to develop high quality unisex baby clothes made with organic cotton, sustainable and recycled materials, as well as fitting both premature babies and babies up to 12 months old.

 

Dearbhla (The "Dee" in deedee)